James Leroy Wilson's blog

Tuesday, January 25, 2005

Gripe of the Day

Miller Lite. First, for the silly "low carb" boast. And "The President of Beers." But especially the "I can't taste my beer!" campaign. Come on, it's Miller Lite! I wouldn't mind if it was Sam Adams Light, or Beck's Light, or Amstel Light running that campaign. But Miller Lite can't make any claim to be "different" or an alternative. Miller Lite doesn't need to be discovered by the typical beer drinker. "Miller Lite? I've never had it. Mmmm, tastes great! Life is much better now."

"I don't like my diet cola. Diet Coke? Huh, sounds crazy, but maybe I'll give it a try."

No comments:

Post a Comment